Google Ad words Program: Value Advertising
Author: Karl Glantschnig
Google started out with the Ad words programme in 2001
aiming the smaller business and was hit. This was later
re launched as the Google Ad words Select Programme, in
Feb 2004.
These days Google offers Custom Campaigns also. Google
specialists customize the campaign for you after getting
the required information from you. They charge $299 for
the campaign and the money is put in back into the
initial ad clicks.
Google Ad words Program: How does it work?
The basis of this programme is the Auction Model of
Advertising. If you are a small business and you wish to
advertise on Google, it is perhaps the easiest setup to
create.
The Programme:
This programme is based on keywords. Whenever a
particular keyword or a keyword phrase is searched, a
link to the website will be displayed if the webmaster
has chosen the same keyword or related keyword phrase.
In the Google search results; these ads are displayed to
the right side of the page.
You as a webmaster have to choose a particular keyword
for which your ad will be displayed. The amount you have
to pay will depend only on the clicks you receive on
your website.
This is the PPC or Pay per Click Model. There is a
feature of Programme Discounter that lowers your costs
by keeping the price just $0.01 higher then the
competition to maintain the ads position on the page.
This position of your ad is also uniquely determined as
Google will multiply the CPC and the CTR (Cost Per
Click) and the (Click through Rate).This ensures that
the best ads get placed high ,not necessarily the
highest paid ads of bigger businesses. This helps the
webmasters who have the best ads not the deepest
pockets.
Only the ads with 0.05 % CTR can stay, so you need to
have good ad copy to ensure that, another leveler with
the bigger players. You have a choice amongst 250 +
countries and across 14 languages when selecting the
country and language there by better targeting. The set
up cost is just $5.
You can advertise and reach lots of customers simply by
choosing the right keywords. A word of caution here, you
must avoid going for the popular expensive keywords but
focus on the right keywords.
You must use variations of keywords also as some
American spellings are different then Irish and British
versions. Try using both singular as well as plural
version of your keyword.
Keyword Selection:
Google offers four options for the keyword matching,
which are:
Broad: The match is for large category say your keyword
is French Translation, your ads will be shown for both
French and Translation.
Exact: If you place a square bracket around your keyword
then only when your particular keyword is searched, your
ad will be shown. Say for French Translation, you must
write [French Translation].
Phrase: Include the keyword in quotes so the ads will be
shown even if your keyword is present in the searched
phrase.
Negative: You can block your ad from being shown if
certain words are present in the searched phrase.
Some words are immediate attention grabbers like free,
new, and sale. You can try using an action phrase also
that will ask the reader to do something. The action
phrases are more helpful.
Analysis of the Ad words programme:
A continues analysis of how any particular ad copy is
doing is necessary to generate maximum revenue. You can
track how many people after being referred from a
source, bought the product at your site. This also will
help you evolve your ad copy and advertising.
Some key strategies to make most of Google Ad words:
Use a powerful sales copy. Give people a great reason to
click on your site and find what you are selling and for
how much are you selling it.
For highly competitive items, you will get clicks even
if you are not on first page but for lesser ones try the
first page only.
Do not put all keyword with one ad group, create
different ad groups for different keywords.
You will just get Active keyword or Inactive keywords.
You need to bid high to activate the keywords. This
helps in bidding so ensure that you have weighed all the
related keywords.
If your site sells some very specific products, use only
keywords that are correct matches, like [Perfumes].
In case you are using a keyword phrase, use double
quotes.
That ways you will see your site in the results when
anything connected with the keyword phrase. Say if
somebody searched perfumes or vanilla perfumes, both
times the site will be listed.
In all, Google Ad word is an extremely interesting and
economical marketing tool that you can use for
advertising. It requires just smart thinking and good
analysis.
Article Source: http://www.articlesbase.com/advertising-articles/google-ad-words-program-value-advertising-45727.html
About the Author:
Discover How To Gain Instant Access Right Now Today To
unlimited Private Label Right Articles and Products
(Software & e-books)- You Can Sell Starting Today
http://www.webcontentclub.com
|
